Starling Bank is highlighting its 'disruptor brand' status in a multimedia campaign by Wonderhood Studios.
Spanning TV, video on demand, cinema and digital, the campaign features a 60-second film directed by Sam Pilling and produced by David French through Pulse. It includes the line "Set yourself free from your old bank".
The creative team at the agency were Sofie Saietz and Simone Weilborg. Media planning and buying was handled by Electric Glue.