Stars line up to help boost tourism in the North West

Drum Screen, PHD's content arm, has created a star-packed communications campaign for the Northwest Regional Development Agency, in a bid to tempt tourists to the region.

The activity, which breaks on 5 June, centres on a series of three-minute cinema films, directed by Daryl Goodrich, which feature creative talent from the North West, including the comedian Johnny Vegas.

Drum Screen, which wrote and produced the films, has also created a series of ten-minute online documentaries that explore the North-West music, theatre and art scenes.

Mark Eaves, the managing director of Drum Screen, said: "It's a dream cast of talent, and we've brought it to life with an innovative, creative approach."