Start-up Elvis lands £1m Hollywood Bowl creative and media

Hollywood Bowl, the chain of bowling centres, has appointed the start-up agency Elvis to handle its creative and media planning.

Elvis, backed by Miles Calcraft Briginshaw Duffy, is working on an outdoor, press and online campaign to support the brand.

It won the £1 million account after launching earlier this month. Media buying for Hollywood Bowl will continue to be handled by Media Shop. Creative was previously handled by Triangle.

Elvis' first work will break in Manchester on 1 December before rolling out nationwide in the New Year. The creative will feature famous Hollywood movie quotes, juxtaposed with bowling imagery.

One ad shows a split set of bowling pins alongside the famous line from Dirty Harry: "Do you feel lucky, punk?"

Mark Leversedge, a managing partner at Elvis, said: "Part of our task is to address people's perceptions of bowling, placing it firmly on their list of potential activities alongside things such as cinema visits. "

Matthew Deane, the marketing manager at Hollywood Bowl, said: "Elvis has really raised the bar, from both a planning and creative perspective, and it will be a critical part of the Hollywood Bowl team."