Starwood Hotels appoint director of online marketing

LONDON - Starwood Hotels, the Sheraton and the W Hotel owner, has appointed Daniel Kerzner as regional director of online marketing for Northern Europe.

Kerzner, who will be based at the Park Lane Hotel in London, joins from Starwood in Canada where he was director of field marketing.

In his new role, he will head up regional online and e-commerce strategies for Starwood's 34 hotels across Northern Europe, which includes the UK, Ireland, France, the Netherlands and Scandinavia.

Reporting to Paul James, regional director sales and marketing, Kerzner will work across five of Starwood's eight hotel brands, including Sheraton, Westin, Four Points by Sheraton and Le Meridien hotels. 

According to James: "With his experience from our North American division, we are looking forward sharing best practices and growing our online segment as an ever more critical sales and marketing channel for our business."

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