St Luke's made a social media-friendly call to arms urging the British public to stay at home during the coronavirus crisis.
The ad simply reverses the recognisable NHS logo to say "SHN" – stay home now – with the accompanying copy: "Stay home now. Don’t send our NHS backwards. #StayHomeNow #StayHomeSavesLives". It was created by Richard Denney and Al Young, following the Dr Jack interview on LBC Radio on Saturday, in which he discussed the public’s responsibility to stay at home during the Covid-19 pandemic.