Stefan Olander

Vice-president of digital sport


As he sprints into his 19th year at Nike, Olander has much to be proud of. The brand’s metamorphosis from a sports­wear company to a leading provider of digital platforms for those who take part in sports is a credit not just to Olander’s creative vision, but his lack of fear of failure. FuelBand has had a rocky 12 months, but the opening of the Nike+ Fuel Lab in San Francisco shows that the company’s commitment to the NikeFuel system for tracking and measuring activity remains. Olander is in a good place: as digital and fitness become linked through developments in smart tech, his marketing star will only continue to rise.

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