Stella Artois creates immersive theatre experience in run-up to The Championships, Wimbledon

Stella Artois, the official beer to tennis tournament, The Championships, Wimbledon, has developed an experiential campaign on the theme of 'personal journeys'.

Stella Artois: immersive theatre experience will be part of broader campaign
Stella Artois: immersive theatre experience will be part of broader campaign

The immersive theatre experience, called ‘The Time Portal,’ will take place over five days in London. Created in collaboration with Olivier-nominated theatre troupe Les Enfants Terribles and Framestore, the creative studio behind the movie Gravity, the experience will transport audiences back to Victorian London in search of the first Wimbledon.

The activation aims to bring to life the personal journeys that both Stella Artois and Wimbledon have embarked on, from their humble beginnings to the legacies they are today, with the aim of inspiring consumers to leave their own mark on the world.

The experience, created by Mother, is part of Stella Artois' 'Be Legacy' drive, and includes TV advertising, outdoor and digital. 

Rowan Chidgey, senior brand manager at Stella Artois said: "We are thrilled to mark our return as The Official Beer of The Championships Wimbledon with this hugely exciting new campaign. This legendary tennis tournament and our best-selling Belgian beer have shared similar journeys as once unknowns who have distinguished themselves over time. We hope that their stories will help inspire our audience to get out there and make their mark on the world." 

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