Stella Artois "perfectionists: Rufus - the real hawk-eye" by Mother

Stella Artois’ second online film in its "perfectionists" campaign tells the story of Rufus, the Wimbledon hawk, who is used to scare pigeons away from the tennis courts. Mother created the spot, which begins by showing footage of a pigeon interrupting a match. A voiceover from Rufus’ perspective then addresses any pigeons that would make Wimbledon their home. "I don’t mind what you do, as long as you don’t do it on my turf," he says. The work was directed by James W Griffiths through Indy8.