Stella Artois 'respect' by Mother

Stella has launched a new spot by Mother London in its 'She is a Thing of Beauty'‚ campaign. The spot is currently airing in Argentina and Canada.

In it the hero lays down different items of his clothing to cover puddles in a woman’s path only to find himself down to his boxer shorts by the time they arrive at a bar.

When he spots a puddle of water in front of a glass of Stella Artois, he is compelled to cover it with his only available item of clothing, his boxer short.  It was directed by Patrick Daughters through Riff Raff in London and Unit Sofa in Prague. The director of photography was Martin Ruhe. Post-production was by MPC.  The editor was Joe Guest, while the producer was Matthew Fone.