Stella Artois breathes new life into its brand with an artistic campaign encouraging people to savour moments of pleasure and those who matter most.
Created by Mother, the work draws on the brand’s European heritage and puts a modern twist on classic travel advertising. An animated TV and cinema spot showcases the glamorous "life Artois", set to an instrumental version of La Vie En Rose, while outdoor executions are part advertising, part street art. The outdoor artwork encourages people to spend time together while maintaining social distancing.
The film was directed by Stephen McNally through Blinkink.