Stephen Fry bio gets app treatment from Dare

Dare has created an app for the second volume of Stephen Fry's autobiography, published by Penguin Books.

  • Fry1.jpg

    Fry1.jpg

  • Fry2.jpg

    Fry2.jpg

  • Fry-3.jpg

    Fry-3.jpg

  • Fry-4.jpg

    Fry-4.jpg

  • Fry-5.jpg

    Fry-5.jpg

of

The app is the first Dare has created for Penguin Books since picking up the business earlier this month after a pitch.

The myFry app for iPhone and iPod touch will allow users to explore Fry's autobiography, The Fry Chronicles, by choosing the parts of the book they want to read though an interactive index.

The app will include categorises such as people, subjects, feelings and Fry-isms. Users will also be able to see which sections they've read and store them in their favourites.

Fry said: "The app is wonderful - really striking and original."

Flo Heiss, Dare creative partner, said: "MyFry is a really beautiful development of the classic way of interrogating a book through its index.

"What we've been able to do is take the index one step further, using colour, intelligent design and interactivity to fulfil every reader's natural curiosity and desire to explore."

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content