Stephen Fry and Paul Merton voice Direct Line ad

LONDON - The comedians Stephen Fry and Paul Merton play phone and mouse in Direct Line's new TV work by M&C Saatchi.

The campaign is a return to the style of the original ads produced for the insurer in the mid-80s, as Direct Line aims to remind consumers of its direct customer service.

Mike Tildesley, the director of marketing at Direct Line, said: "Many consumers have the impression that price comparison websites compare all the products on the market and we need to educate them that this is simply not true.

"For consumers to ensure they are getting the best deals, they need to cut out the middleman and come to us direct."

Direct Line does not operate via price comparison websites. The new integrated campaign has been launched to highlight the range of services offered by the insurer.