Vowles has been busy. In January, he opened a digital hub in London to attract top talent. In February, he made the brave decision to ditch Argos’ trusty printed catalogue in favour of a tablet format. He has also set an ambitious ‘serve in 60 seconds’ target through the clever use of technology in store, experimenting with NFC and augmented reality. In July, Vowles struck a high-profile deal with eBay, whereby the online auction site rolled out its Click & Collect service in 650 Argos stores. Toward the end of the year he axed the alien family from its ads and unveiled a campaign aimed at transforming Argos into a digital consumer champion.