StepStone, the online careers and recruitment company, pulled off
the latest in a series of high-profile media stunts when it floated a
giant 96-sheet poster on the course of the Oxford and Cambridge Boat
Race last weekend.
The ad was displayed on a barge moored on the north side of the Thames,
100 metres from the Chiswick Eyot. It overlooked a notoriously difficult
stretch of the course, shortly after Hammersmith Bridge, and on the
largest bend of the race. As the rowers raced around the bend they
passed the sign, which carried the strapline: ’Career options at a
The space was sold by Andy Sibbert, sales manager at special build and
mobile advertising specialist Freight Media, in conjunction with Lara
Doggett, account manager at Poster Publicity.
Gary Jones, account director at Booth Lockett Makin and head of the
StepStone account, said: ’This floating 96-sheet is a fantastic
opportunity for StepStone. It is the only mooring on the race route
along the Thames. This execution is completely in keeping with
StepStone’s strategy of securing unmissable, high-impact, high-profile
outdoor sites such as the recent scaffold site at Trafalgar Square.’
Giles Clarke, CEO of StepStone, said: ’I think it’s very appropriate
that we are communicating to the country’s future talent on the
Stepstone claims to be the leading online provider of recruitment and
career services in Europe as measured by 1999 revenues.
As of 30 January 2000, it had a database of approximately 170,000 CVs
and 63,000 jobs listed on its websites.