StepStone, the online career and recruitment company, has signed a
pounds 4 million deal with Channel 4 to sponsor all its sports
The year-long deal, which begins in May, will put the StepStone brand on
ad-break bumpers, on-air credits, sports programme competitions, the
Channel 4 website and affiliated magazines.
Channel 4 Research estimates that Sport on 4, its largest sponsorship
vehicle, will reach 99 per cent of British men at an average of six or
seven times within the year. The deal covers the channel’s biggest
sporting draws including cricket, horseracing, Italian football, motor
sports and the Tour de France, as well as niche pursuits such as
snowboarding, mountain bike racing and extreme sports.
The deal was secured by Ian Clark, media director at StepStone’s media
agency Booth Lockett Makin.
Clark said: ’Securing Channel 4’s biggest sponsorship will elevate
StepStone out of the mass of competitive activity. BLM will be working
with Channel 4 to explore complementary avenues to take the on-screen
Giles Clark, StepStone’s CEO, said: ’Channel 4 is the terrestrial
channel with the highest proportion of internet users among its viewers.
This deal will distinguish StepStone in the online recruitment market.’