Steve Marks
Adidas
Director of sports marketing, Manchester United
Marks has moved up the ranks at Adidas, from a brand marketer role during the last FIFA World Cup to leading the brand’s £750m world-record deal with Manchester United FC. His role is now a global one, and whereas his previous positions have focused on activations, this is a move into deeper marketing strategy. Challenges include creating campaigns that work for Manchester United’s legions of fans in China and Southeast Asia, as well as the home crowd."It’s a daily challenge," he says. "Football is a results-driven business, and these results affect not only sales of your product, but also what you are trying to achieve for the year."
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