Steve Wreyford, one of TBWA/London's most senior managers on the NatWest account, has quit the agency.
He joins Da Costa & Co as managing director, replacing Nick Sennett, who left to become European regional director for the San Francisco-based agency Citron Haligman and Bedecarre.
Wreyford's move coincides with the uncertainty surrounding the pounds 50 million NatWest business following M&C Saatchi's appointment to handle its latest TV advertising campaign.
Sennett was headhunted by the US shop and is recruiting a London-based team to run pan-European advertising on the dollars 100 million Palm hand-held computers global account, which Citron Heligman captured from FCB.
Citron Haligman, a breakaway from Hal Riney & Partners ten years ago, has a roster dominated by US dotcom clients.
Sennett, a former Saatchi & Saatchi and CDP account director, previously ran the Dell computer business at the then Travis Sennett Sully Ross.
Wreyford held the position of board account director on the Alliance & Leicester account at BMP DDB, having joined from D'Arcy where he worked on Umbro, Fiat and House of Fraser.