Steven Gerrard and Spock star in Xbox One launch campaign

Liverpool FC stalwart Steven Gerrard and Star Trek's Spock star in the global launch campaign for the Xbox One console with activity that invites fans to "enter a new generation of games and entertainment".

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The creative highlights characters and content from games, sports, movies and TV shows that are part of Xbox One proposition and was directed by Oscar nominated director Bryan Buckley.

Company: Microsoft

Brand: Xbox

Client: Robert Matthews, general manager of consumer marketing at Xbox

Agency: Crispin Porter + Bogusky

Creatives: Alex Lea, Avital Pinchevsky, Michael Raso, Matt Elhardt

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