Stig appears in Top Gear website relaunch viral - 2

LONDON - Top Gear's masked hero 'The Stig' stars in a new viral campaign for the re-launched Top Gear website, created by Work Club.

As well as cameos from the Stig, the ads also feature real Top Gear staff behind the scenes at their offices.

In one, a writer is seen nervously trying to come up with ideas for the site in front of the imposing helmeted Stig.

While another, highlighting TopGear's petrol head credentials, shows a member of the production team typing in his colleagues password "Lamborghini Murcielago LP640".

The line "Top Gear All The Time" ends each viral in a bid to emphasise that Top Gear is available anytime, rather than just on a weekly TV programme or monthly magazine.


Project relaunch virals
Michael Harvey (Editorial Director)
To promote the fact that Top Gear is now available 24/7 through
Creative agency
Work Club
Creative directors
Ben Mooge, Andy Sandoz
Work Club
Art director
Work Club
Patrick Griffith
Prod Co
Hungry Man, London
Wayne Waterson
Alistair Jordan @ The Whitehouse
Audio post-production
Anthony Moore @ Factory Sound