As well as cameos from the Stig, the ads also feature real Top Gear staff behind the scenes at their offices.
In one, a writer is seen nervously trying to come up with ideas for the site in front of the imposing helmeted Stig.
While another, highlighting TopGear's petrol head credentials, shows a member of the production team typing in his colleagues password "Lamborghini Murcielago LP640".
The line "Top Gear All The Time" ends each viral in a bid to emphasise that Top Gear is available anytime, rather than just on a weekly TV programme or monthly magazine.
TopGear.com relaunch virals
Michael Harvey (Editorial Director)
To promote the fact that Top Gear is now available 24/7 through TopGear.com
Ben Mooge, Andy Sandoz
Hungry Man, London
Alistair Jordan @ The Whitehouse
Anthony Moore @ Factory Sound