Stink's one-stop-shop content arm launches

Stink, the production company, has opened a content division and is promising clients a one-stop-shop of services including strategy and creative.

Daniel Scott-Croxford: leading Stink's content arm
Daniel Scott-Croxford: leading Stink's content arm

The division, called Stinkstudios, will be run by one of Stink’s executive producers, Daniel Scott-Croxford.

The content arm, which will have access to Stink’s roster of directors, currently has three staff and is being run temporarily from Stink’s east London offices.

Following a soft launch in September, Stinkstudios is already working with MediaCom Beyond Advertising, Nike and the BBC.

Scott-Croxford refuted the suggestion that its offering would upset traditional agencies: "We are entering an age of collaboration and problem-solving. There is a lot of disintermediation going on."