Stolichnaya to host Ab Fab-inspired events

Stolichnaya vodka is taking part in a number of activations inspired by Absolutely Fabulous: The Movie, as part of its partnership with Fox Searchlight Pictures for the launch of the film.

As part of Stoli's activation it has created a range of Ab Fab inspired cocktails
As part of Stoli's activation it has created a range of Ab Fab inspired cocktails

The movie opens in cinemas on 1 July and Stoli will host an exclusive screening at Fox Searchlight Pictures’ offices in Soho on 4 July. 

Rob Cullins, CEO Stoli Group said; "We are delighted to support Fox Searchlight Pictures on the launch of Absolutely Fabulous: The Movie in cinemas. Stoli has a long history with Absolutely Fabulous; we’ve enjoyed watching Edina and Patsy and their appreciation for Stoli for the past 20 years. So it is a natural partnership between two iconic brands."

A range of Stoli cocktails inspired by the movie and its iconic characters will also be available in selected on-trade accounts nationwide for a limited time including the ‘Sweetie Darling’, ‘For the Love of Bubbles’ and the classic ‘Stoli Bolli’: Stoli vodka, champagne, lavender bitters and a white sugar cube.

Freedom in Soho will also become the Stoli Absolutely Fabulous: The Movie hub, complete with bespoke glassware, photo booth and branded POS to encourage consumers to share content across social media channels. It will host a number of dedicated events in the run up to and during the nationwide release of the film.

Stoii will also be served as the exclusive spirit in a branded VIP area in Trafalgar Square on 25 June, as part of Pride Parade. 

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.