The event will promote local musical talent and follows on from Stolichnaya Vodka's sponsorship of the Music Response shows played on Xfm. The premium vodka's £1.5 million ‘Choose Authenticity' marketing campaign was launched with nationwide cinema advertising in May of this year. It focuses on the brand's authentic Russian heritage.
Stolichnaya Vodka recently held the ‘Rise Up and Join the Party' event at the Shepherds Bush Pavilion in London, which included live performances from the Leningrad Cowboys and the Stolichnaya Red Choir.
According to 2007's ‘The Power 100' report, Stolichnaya Vodka was the fifth most powerful global spirits brand.