Stonewall in hunt for ad agency as Pride unveils new campaign

Stonewall, the biggest LGBT equality group in Europe, is on the hunt for a retained ad agency.

Pride: new ads star McKellen
Pride: new ads star McKellen

The charity is looking for an integrated shop. The pitch process is being handled by AAR.

Stonewall has worked with a number of agencies in the past, including The Gate in 2014, but not on a retained basis. 

This weekend marks the start of Pride in London, a two-week festival celebrating the LGBT community. Stonewall is involved in 22 Pride events across the UK in the coming months. 

On Tuesday, Pride in London released an ad campaign called "#NoFilter", which was created by WCRS and features Sir Ian McKellen, Graham Norton and Stephanie Hirst. It comprises a film and digital posters. 

A Stonewall spokeswoman said: "To ensure we are reaching everyone, particularly hard-to-reach communities, we need to evaluate our brand strategy and secure an agency partner to ensure our ongoing communications help us achieve our mission."