STOP PRESS: Lucozade Sport unveils World Cup campaign

Lucozade Sport has unveiled its £4m World Cup year campaign featuring Michael Owen. The ad, which breaks on May 4, will be seen for the first time during the half-time break in this year's FA Cup Final. The campaign sees Owen and the Lucozade sport coach in a series of vignettes, showing how the coach encourages and inspires Owen.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content