Internet and digital radio station Storm Live is relaunching its entertainment portal this week, following a major redesign of the site. The company has spent pounds 250,000 on the revamp, which is part of an ongoing programme of marketing initiatives.
Space Station Storm will go live this week, and will include a live webcam feed to the e-jay in the studio, launched as part of the Storm Live player when visitors enter the site (www.stormlive.com). There is also now a chat room available from a link on the player, which has been developed in-house.
'We could spend truckloads of money and keep on spending it on technology as it arrives in an effort to stay ahead and still not have the right mix,' said Rob Elser, director of future technologies at Storm Live.
'We believe the options now available to the audience are unparalleled and is the result of months of product testing development.'
The investment in the site, and the introduction of the audio- visual player, precedes the launch of a cross-dimensional marketing platform, according to James Macdonald, marketing director at Storm Live.
'We have a responsibility to provide programming that reflects and takes full advantage of the technical developments as they occur,' he said.
Audio feeds of Storm Live are available on a number of sites, including music365.com and newsoftheworld.co.uk.