Storm Models and Ramp Industry unveil digital magazine

LONDON - Storm Models, home to the likes of Kate Moss and Elle Macpherson, has launched an online digital style magazine in what is planned to be the first of a number of brand extensions for the model agency.

Storm Models and Ramp Industry unveil digital magazine

The launch issue of Into the Storm will be edited by freelance Observer writer Emma Warren, who is also editor-at-large at The Face, and will regularly feature a range of style and broadsheet writers.

In the debut issue of the lifestyle magazine, fashion designer Kim Jones talks about why he loves Grace Jones, Emma Warren outlines why literature is once again hip, Kevin Braddock introduces Trackworld, Kirsty Robertson demands that we put down guitars, and editor and artist Daisy de Villeneuve makes a comic strip.

The digital magazine can be viewed here and is targeting those who work in fashion, media, advertising, marketing and entertainment industries.

Into the Storm be read online or downloaded to the desktop. It will also emailed out to a targeted list of those who work in the relevant industries.

Simon Chambers, director at Storm, claims that the magazine is a separate project from the mainstream Storm Models brand and no overt branding appears on the magazine.

"This is an exploration into the creative side of our world of fashion," he said.

Youth market and research specialist, The Ramp Industry, has put the project and editorial team together.

Matt Davies, managing partner at The Ramp Industry, confirmed that the company is now looking for advertising and commercial opportunities for the magazine.

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