The story lives on: Renault resurrects classic 'Papa, Nicole' ad (with a spin)

The original 'Papa, Nicole' campaign was a 1990s phenomenon, selling 300,000 Clios in its seven-year run.

by Imogen Watson
A father and daughter embrace in the new Renault ad
Renault and Publicis.Poke: reinventing the famous ad ‘Papa, Nicole’ with a modern twist for Father’s Day

Sign in to continue

Sign In

Trouble signing in?

Reset password: Click here


Call: 020 8267 8121


  • Limited free articles a month
  • Free email bulletins

Register Now

Get 30 days free access to Campaign and recieve:

  • Full access to
  • Quarterly printed magazine
  • Bulletins, podcasts and member-only content, such as School Reports 2022
  • Event discounts to Campaign conferences 

Start your free trial

Need to activate  your membership?

Campaign Members
Click here >>

Marketing Society Members
Click here >>