Robinson, the former head of Smirnoff Experience, has spent the past eight years running the vodka brand's global programme of dance music events. At Stream\, TBWA\ London's content division, his initial focus will be on the development of the relationship with Orange at an international level.
Robinson is Stream\'s second senior appointment this month, as it bolsters its team to handle additional business from Orange, PlayStation and Eurostar.
Earlier in September, Josh Rex joined the company from Carat as the broadcast director. He is specifically responsible for advertiser-funded programming and is working on Nissan, The One Account and PSP.
Georgie Summerhayes, the managing director of Stream\, said: "It's great to get people of this calibre on board; they all add specific dimensions at a very exciting time in the brand entertainment business."
In June, Orange tasked Stream\ with handling all of its music activity alongside its film work. Stream\ has also been given all of PSP's downloadable entertainment content and the marketing of PlayStation's Singstar game.