Stretch The Horizon and IMP in fight for Virgin finance task

Two below-the-line agencies have competed head to head for the brief to launch Virgin Money Marketing, a telephone service giving customers advice on Virgin’s financial products.

Two below-the-line agencies have competed head to head for the

brief to launch Virgin Money Marketing, a telephone service giving

customers advice on Virgin’s financial products.



Stretch The Horizon and IMP are awaiting the outcome of last week’s

pitches.



Virgin Money Marketing is a division of Virgin Direct and enables Virgin

to sell its financial products direct.



A source close to Virgin said: ’It’s a sizeable piece of business. The

campaign will involve mixed media and the pitches didn’t involve any

creative, just strategy.’



The triumphant agency could find a way in to Virgin Direct’s remaining

business. Its below-the-line advertising has been in a state of flux

since Virgin Direct’s direct marketing agency, Limbo, folded into Bartle

Bogle Hegarty to form BBH Unlimited (Campaign, 25 September 1998).



It is not thought that the client has named a replacement, although

project work has been handled by an undisclosed shop in the interim. A

review of its direct marketing is expected.



A budget for the task has not yet been set. The Virgin Money Marketing

source said: ’This is a new product area so part of the brief will be to

work out the kind of budget that is needed.’ A result is expected by the

end of the month.



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