Strictly Come Dancing opening episode loses more than 1m viewers

BBC show's peak viewing figure fell 15% year on year.

Strictly: 2019 contestants include Dev Griffin
Strictly: 2019 contestants include Dev Griffin

Strictly Come Dancing viewing figures for this year’s opening episode peaked at 8.5 million on BBC One on Saturday night.

This represents a fall of 1.5 million, or 15%, on last year’s opener, which peaked at 10 million.

Strictly, which aired between 7pm and 9.20pm, averaged 7.7 million viewers, compared with an average of 8.9 million the previous year. This is a 13.5% year-on-year decrease, with audience share falling to 44.9% from 47.3%.

The show, hosted by Tess Daly and Claudia Winkleman, returns on Saturday (28 September) at 6.40pm. This series' first results show will air on Sunday at 7.15pm, when the first celebrity will depart.

Primetime rival The X Factor, which airs on ITV, has lost its ratings crown to Strictly in recent years, but is preparing for a major assault this year that will involve an overhauled format. The revamped programme will involve two formats – a celebrity version and a champions edition – but not a "standard" competition. 

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content