The Heineken-owned cider brand Strongbow has released a national print campaign to launch its lemon-and-lime-flavoured Citrus Edge product. St Luke’s created the work, which features the brand’s "earn it" strapline and depicts a bottle of Citrus Edge guarded by snakes. The £4 million campaign will run across outdoor sites nationwide, and in newspapers and magazines. It was created by Mick Brigdale.
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign eventsBecome a member