Strongbow "Dark Fruit" by St Luke's

Heineken has released a campaign to promote its flavoured cider Strongbow Dark Fruit. St Luke’s created the campaign, which will run across outdoor and press platforms. The work is based on the idea that consumers would be tempted to retrieve the can of Dark Fruit from the thorny brambles in which it is pictured. It was written by Al Young and art directed by Julian Vizard.