Strongbow 'earn it' by St Luke's

Strongbow has launched a national outdoor advertising campaign on 48-sheet posters and Underground crosstrack 48-sheets in London.

The new tactical campaign, which incorporates the "earn it" message, launches on 9 July and was created by St Luke’s, with media buying through MediaVest.

The creative features a pint of Strongbow alongside black-and-white photographic images of a football pitch and music concert.