Strongbow 'honours' by St. Luke's

Strongbow has launched a new phase in its 'Bowtime for Grafters' TV campaign, aiming to promote itself as a refreshing reward after a hard day's work.

The new 60-second execution features workers from towns and regions across Britain, from the ‘Sofa deliverymen of the M4 corridor' to the ‘Pork Pie Fillers of Melton Mowbray'.