Environmentalists and artists Mary Mattingly and Mr Plant peel back the concrete streets of Mexico City to reveal a green oasis, in the latest campaign for Strongbow cider.
Strongbow's magical film wants to reconnect urban dwellers with nature.
As part of the campaign, the brand teamed up with Swale, New York’s floating food forest, an initiative founded by Mattingly that makes fresh edible perennial plants available to the people of Manhattan. The partnership wants to improve New Yorkers' mood, performance and mental health by bringing a little piece of nature and green space to the city.
The ad will run worldwide, airing first in Portugal, Czech, Romania, Slovakia, South Africa.