Strongbow partners with Radio X for The Strongbow Cloudy Apple Pub

Strongbow Cloudy Apple is partnering with Radio X to transform five pubs across the UK into The Strongbow Cloudy Apple Pub.

Strongbow partners with Radio X for The Strongbow Cloudy Apple Pub
Strongbow partners with Radio X for The Strongbow Cloudy Apple Pub

The summer-long campaign will see the pubs transformed for four days each, with a range of music, comedy and entertainment events.

Consumers can attend on a first come first served basis and will receive one free drink. The pubs will be open as normal but Johnny Vaughan will broadcast his Radio X drivetime show live from the venues.

The first pub the White Lion in Bristol will be transformed from the 19 to 22 May.

Each pub will play host to live DJ sets from Radio X presenters, including Clint Boon and the band Everything Everything, plus a Radio X comedy night.

The Chris Moyles Show’s resident quizmaster Rob DJ will also be hosting the ultimate pub quiz live from The Strongbow Cloudy Apple Pub.

Emma Sherwood-Smith, cider director at brand owner, Heineken, said: "We want to make the most out of the summer – so this means great pubs, the most refreshing cider and epic moments with mates. And that’s exactly what this partnership between Strongbow Cloudy Apple and Radio X is about.

"We will be going to some of the country’s very best pubs and delivering the very best pub experience. It’s a really exciting partnership, which will bring both brands to life for our consumers."

Heinken created a Strongbow Tree for the Isle of Wight festival last year. 

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