Strongbow is giving competition winners the chance to take on a Brazilian female football team in a five-a-side match in Rio de Janeiro. St Luke’s has created a TV spot to promote the campaign, which is being launched in partnership with Sky Sports and aligns with Strongbow’s existing "earn it" proposition. People can sign up to the competition through Facebook, with the journey to Rio documented through TV and online activity. The work was created by Al Young and Julian Vizard, and directed by Keith Rogerson through Contented.
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