Strongbow 'StartCap' by Work Club

Work Club has created what it claims to be the world's first digital bottle top as part of a campaign to launch Strongbow Gold in Europe.

By opening a digitally enhanced bottle of Strongbow Gold, drinkers can trigger unexpected events to mark the beginning of the night, such as switching on a jukebox. It's supported by a series of films.

The work was created by Jim Stump and directed by Ben Woolf through Cap Gun Collective.