It will support its Strongbow Rooms activity and involvement with annual music festivals through deals with Chrysalis, Emap Advertising and website Virtualfestivals.com.
In addition to the festivals website, the six-figure activity will involve sponsorships on Chrysalis radio station Galaxy and Emap's national Kiss network. The deals were brokered by Starcom MediaVest.
Galaxy will broadcast the best of the music at the eight Strongbow Rooms events. It will also broadcast live music from Strongbow Rooms at three festivals -- B-Live, Creamfields and Homelands.
Kiss will also broadcast mixes from artists playing in the Strongbow Rooms. Strongbow is also sponsoring the Virtualfestivals website.
The Virtual Festivals team will provide Strongbow Rooms with blanket coverage of all of its festival activity, before, during and after each event, complemented by a package of digital services that include desktop alerts, online surveys and weekly enews bulletins.
Phil McTeer, Strongbow brand manager, said: "We are delighted to be working with these media partners who are all at the forefront of today's music festival scene. This year's Strongbow Rooms represents our strongest line-up to date and with such a wide range of events and media outlets we'll be reaching more music fans with great taste."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.