IPC has looked to the agency world to appoint its first marketing
director, advertising, as part of its initiative to raise the profile of
the magazine medium.
Philippa Stuart, currently the head of press and a board director at
Bartle Bogle Hegarty’s media dependant, Motive, will take up the new
position in the summer after seven years with her current employer.
Her remit will be to take a broader view of marketing IPC as a media
brand. She will be responsible for the way IPC is sold and perceived by
the advertising community and will decide if it can be marketed more
Stuart will work alongside senior advertising and publishing managers
within IPC to pull together the key elements of a brand marketing
She will report to Sly Grice, the IPC Weeklies Group’s advertisement
Stuart said: ’Magazines need to have a greater shout in the market. They
are often seen as a dead medium while the Internet and satellite TV are
new, but magazines have a lot of clout in terms of consolidated
Grice said: ’This is about communicating the media brand of IPC, which
is something we haven’t talked about before. It’s a more outwardly
focused role and it’s about defining and communicating our point of
difference in the marketplace.’
Stuart joined BBH in 1990 as a planner/buyer and progressed to head of
press before joining the Motive board this year.