Stuart to market IPC brand

IPC has looked to the agency world to appoint its first marketing director, advertising, as part of its initiative to raise the profile of the magazine medium.

IPC has looked to the agency world to appoint its first marketing

director, advertising, as part of its initiative to raise the profile of

the magazine medium.



Philippa Stuart, currently the head of press and a board director at

Bartle Bogle Hegarty’s media dependant, Motive, will take up the new

position in the summer after seven years with her current employer.



Her remit will be to take a broader view of marketing IPC as a media

brand. She will be responsible for the way IPC is sold and perceived by

the advertising community and will decide if it can be marketed more

effectively.



Stuart will work alongside senior advertising and publishing managers

within IPC to pull together the key elements of a brand marketing

strategy.



She will report to Sly Grice, the IPC Weeklies Group’s advertisement

director.



Stuart said: ’Magazines need to have a greater shout in the market. They

are often seen as a dead medium while the Internet and satellite TV are

new, but magazines have a lot of clout in terms of consolidated

marketing activity.’



Grice said: ’This is about communicating the media brand of IPC, which

is something we haven’t talked about before. It’s a more outwardly

focused role and it’s about defining and communicating our point of

difference in the marketplace.’



Stuart joined BBH in 1990 as a planner/buyer and progressed to head of

press before joining the Motive board this year.



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