John Stubbings is returning to the helm of Bates Dorland to bring
greater stability and continuity to the agency, which has been beset by
recent management upheavals.
Stubbings, the client services director of Bates Europe, is coming back
as chief executive 18 months after relinquishing his role as managing
director of Dorlands. His departure came about because of a failure to
hit it off with the then group chief executive, Paul Twivy.
His return will help spread the workload at senior level and allow
Graham Hinton, the Dorlands chairman, to take a more active role in
improving the agency’s new-business record.
Meanwhile, speculation is rife that Les Stern, the agency’s deputy
chairman, will switch to a full-time worldwide planning role and work
more closely with Michael Bungey, the Bates Worldwide chairman, in the
run-up to the group’s demerger from the Cordiant group.
The appointment of Stubbings, whose European responsibilities were set
to diminish after the loss of the pounds 33 million Compaq pan-European
account to Ammirati Puris Lintas (Campaign, 6 June), will ease the
pressure on Hinton, the president of the Institute of Practitioners in
Stubbings enjoys a close relationship with several of Dorlands’ biggest
clients, particularly the Halifax.
Hinton said: ’After so much management change we need some stability and
John represents the agency at its best.’
Hinton denied Stubbings’ return was a snub to Chris Clark, the managing
director: ’Chris hasn’t had the level of support from the top that he
would have liked because of the demands on my time.’