Stubbings returns to secure key role at Dorlands

John Stubbings is returning to the helm of Bates Dorland to bring greater stability and continuity to the agency, which has been beset by recent management upheavals.

John Stubbings is returning to the helm of Bates Dorland to bring

greater stability and continuity to the agency, which has been beset by

recent management upheavals.



Stubbings, the client services director of Bates Europe, is coming back

as chief executive 18 months after relinquishing his role as managing

director of Dorlands. His departure came about because of a failure to

hit it off with the then group chief executive, Paul Twivy.



His return will help spread the workload at senior level and allow

Graham Hinton, the Dorlands chairman, to take a more active role in

improving the agency’s new-business record.



Meanwhile, speculation is rife that Les Stern, the agency’s deputy

chairman, will switch to a full-time worldwide planning role and work

more closely with Michael Bungey, the Bates Worldwide chairman, in the

run-up to the group’s demerger from the Cordiant group.



The appointment of Stubbings, whose European responsibilities were set

to diminish after the loss of the pounds 33 million Compaq pan-European

account to Ammirati Puris Lintas (Campaign, 6 June), will ease the

pressure on Hinton, the president of the Institute of Practitioners in

Advertising.



Stubbings enjoys a close relationship with several of Dorlands’ biggest

clients, particularly the Halifax.



Hinton said: ’After so much management change we need some stability and

John represents the agency at its best.’



Hinton denied Stubbings’ return was a snub to Chris Clark, the managing

director: ’Chris hasn’t had the level of support from the top that he

would have liked because of the demands on my time.’



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