Student Broadcast Network strikes ad deal with Whitbread

The Student Broadcast Network, which offers advertising spots on 47 student radio stations nationwide, has signed up Whitbread and Western Union.

The Student Broadcast Network, which offers advertising spots on 47

student radio stations nationwide, has signed up Whitbread and Western

Union.



Whitbread has spent pounds 20,000 through SBN on spot advertising for

Stella Artois in order to raise the brand’s profile among students. This

is the first time the brewer has used SBN.



The Western Union push started this week and will run for a month. It is

designed to target students who are preparing to go travelling.



The money transfer company paid pounds 4,500 for the radio spots. They

will run alongside a postcard campaign and a competition where listeners

can win pounds 200 every weekday for a two-week period.



Western Union marketing manager Luisa Calcinotto said: ’We wanted to reach

as many students as possible. Young people often get into financial

difficulties while abroad and they don’t realise Western Union is so

widely available.’



SBN broadcasts via the Astra 1C satellite. Each student station is

committed to taking a weekly minimum of 14 hours of nationally syndicated

sponsored programming.



SBN was recently bought by the music group Channel-Fly.com, which

publishes gig guide The Fly and owns music venue the Barfly Club.



Rory Faulkner, SBN’s sales coordinator, said: ’If a brand regards the

student market as significant to their growth then SBN should be part of

their media mix.’



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