The Student Broadcast Network, which offers advertising spots on 47
student radio stations nationwide, has signed up Whitbread and Western
Whitbread has spent pounds 20,000 through SBN on spot advertising for
Stella Artois in order to raise the brand’s profile among students. This
is the first time the brewer has used SBN.
The Western Union push started this week and will run for a month. It is
designed to target students who are preparing to go travelling.
The money transfer company paid pounds 4,500 for the radio spots. They
will run alongside a postcard campaign and a competition where listeners
can win pounds 200 every weekday for a two-week period.
Western Union marketing manager Luisa Calcinotto said: ’We wanted to reach
as many students as possible. Young people often get into financial
difficulties while abroad and they don’t realise Western Union is so
SBN broadcasts via the Astra 1C satellite. Each student station is
committed to taking a weekly minimum of 14 hours of nationally syndicated
SBN was recently bought by the music group Channel-Fly.com, which
publishes gig guide The Fly and owns music venue the Barfly Club.
Rory Faulkner, SBN’s sales coordinator, said: ’If a brand regards the
student market as significant to their growth then SBN should be part of
their media mix.’