Stylist and poet star in ads to reposition Liberty store brand

Murray Lachlan Young, the performance poet star of the forthcoming Virgin Atlantic Airways TV campaign, is to feature in new advertising for the London department store, Liberty.

Murray Lachlan Young, the performance poet star of the forthcoming

Virgin Atlantic Airways TV campaign, is to feature in new advertising

for the London department store, Liberty.



Two print ads, created by Bean Andrews Norways Cramphorn, feature

Lachlan Young and the stylist, Isabella Blow, in artistic poses,

surrounded by the spoils of a shopping trip to the store.



In the first ad, Blow reclines on a four-poster bed wearing clothes from

the fashion designers, Tristan Webber and Alexander McQueen. The second

ad shows Lachlan Young leaning against a chest of drawers, dressed in

clothes by Dries Van Noten and Yohji Yamamoto.



The ads were art directed by Graeme Norways, written by Howard Fletcher

and shot by the fashion photographer, Zanna. They break at the beginning

of March in glossy magazines including Vogue, Vanity Fair and World of

Interiors and will appear on 16-sheet, cross-track posters in April.



Media buying is through PHD Compass.



BANC’s managing director, Mark Cramphorn, said: ’The campaign highlights

Liberty’s relationship with idiosyncratic artisans.’



Liberty’s chairman, Philip Bowman, commented: ’I am confident the

campaign will play a key role in the repositioning strategy.’