Subway announces new breakfast opening times and meal-deal in £1.7m campaign

A hapless sleepyhead called Bruce Trundle whose somnolence is cured by Subway's new morning opening times (7am-11am) is the star of a TV ad promoting the chain's new £2 breakfast deal.

Subway announces new breakfast opening times and meal-deal in £1.7m campaign
Subway announces new breakfast opening times and meal-deal in £1.7m campaign

The 30-second ad is part of a £1.7m multimedia marketing drive to promote Subway’s £2 meal deals, such as a six-inch sub and bottle of Tropicana or hot/cold drink.

Client: Manaaz Akhtar, regional marketing director, Europe, Subway

Brand: Subway

Agency: McCann London

Creative: Laurence Thomson, co-president and chief creative officer

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