Subway targets Gen-Z with a series of totally random spots.
In a bid to promote the sandwich chain’s Toasted Bites range among 16- to 24-year-olds, Subway has launched ultra-short ads revolving around the word "bites". While a tuna fish swims through a sea of cheese, a chain-wearing cheetah chases its bite-sized prey.
The campaign is comprised of un-skippable Instagram and Snapchat Stories, Spotify partnerships and Snapchat lenses, as well as collaborations with YouTube influencers, TikTok challenges and Twitch partnerships. It was created by Above & Beyond through Private Island. Media is handled by MediaCom.