Subway lands New York cabs on the Southbank

Sandwich chain Subway yesterday (3 September) delivered two New York-style cabs to London's Southbank in a stunt designed to promote its latest product offering.

The stunt involved two New York-style cabs and a bellboy (@SubwayUKIreland)
The stunt involved two New York-style cabs and a bellboy (@SubwayUKIreland)

From 11am to 4pm the two cabs and a bellboy descended on the tourist destination to provide passers-by with a taste of Subway's new beef pastrami melt sub sandwich. 

People were also able to hop into the cabs, which offered a virtual reality (VR) experience. Those who donned the VR headsets were treated to a 360-degree tour around the US city that inspired the new sub.

Subway promoted the stunt via the hashtags #‎BeMoreNY and #‎StayPicky.

More stunts on the Southbank:

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