Subway "Sturridge" by McCann London

The fast-food chain Subway has released the latest instalment in its "my sub, my way" campaign, which features Pelé and the Liverpool striker Daniel Sturridge. McCann London created the spot, which follows the same narrative as previous executions – someone who is struggling in life realises they can visit a Subway and have a sandwich made exactly how they want it. In this instance, Sturridge is a useless footballer until he sees Pelé on TV telling him to "eat right" and decides to go to Subway. The work was written by Melissa Cain, art directed by James Rooke and directed by Vesa Manninen through Outsider. Media was by MediaCom.