Sue Farr, former director of public service marketing at the BBC, has taken a job as regional manager for US-based PR firm Golin Harris seven months after she left the corporation.
At Golin Harris, she will run operations in Europe, the Middle East and Africa from February 7, and replaces Mary Bartholemew, who retired at the end of 2000. She will work from offices in London, Frankfurt and Madrid, and will be responsible for opening new branches across her territories.
Farr said: "After seven tremendous years at the BBC, I am delighted to be offered this fantastic opportunity."
"Golin Harris is a class act. I look forward to continuing the firm's success and helping build the brand in London and the rest of Europe."
Farr was leapfrogged to the marketing director role by Matthew Bannister and subsequently left the BBC. Bannister, then in charge of the corporation's £73m marketing budget, quit the £180,000 role in October after only six months.
At the time of his appointment, many within the marketing and media industry were said to be surprised that BBC director general Greg Dyke had not given Farr the job, as Bannister had no direct experience of marketing.
Before she worked at the BBC, Farr held marketing positions at Thames Television and advertising agencies WCRS, Bates Dorland and CDP.
Julia Thorn, chief executive of Golin Harris' London office is retiring on March 31, after more than 25 years in PR.