Suggs reprises role in AMV Fish Fingers ad

LONDON - Birds Eye today launched a new campaign by AMV starring Madness singer Suggs.

Suggs...face of Fish Fingers
Suggs...face of Fish Fingers

The campaign, which will run across TV, radio and print, will see Suggs reprising his role as the face of Fish Fingers.

The campaign follows Birds Eye's sponsorship of Ant and Dec's Saturday Night Takeaway, which began in February.

The TV ad sees Suggs explaining how freezing helps retain the food's natural goodness, creating a good mood in a family home.

The ad is part of a wider campaign which includes five product films highlighting the nutritional points of Birds Eye products.